We require happiness, smiles, and, frankly: servitude -all in the name of the invisible hand, in the name of bottom lines and profitable strategies and all these mundane mathematical economic things. But really it's just a distant, now socially acceptable way, of buying fealty for a short amount of time. It promises to be accessible to everyone, and it is- but some can buy it all the time- and some buy it once for every 100 times it's performed. And that's what it is, customer service is a performance, worthy of an aristocratic court.
Buy my shirt. Maybe I'll be a jerk about it if you are.
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